Those in the hospitality business are becoming increasingly aware of the benefits digital signage can bring to their locations.  Having internal and external communication can create a strong positioning effect on the guests’ minds. They can also make the difference between an average and an outstanding resort.

Here are a few reasons why your hotel might want to consider digital signage as an investment are presented below:

It enhances your guests’ experience.
Placing digital signage in key locations like the lobby, corridors, escalator landing and inside escalators digital touch screens could display directions, meeting schedules, surroundings or even interactive maps. A sensor could spot the approach of a person and trigger a greeting or welcome messages and wayfinding information. Also, if RFID (radio frequency identification) are embedded in rooms keys or conference badges, withing a swiping of a card customers could be welcomed by name and provided with relevant promotional information based on their past expenditures.

Lower administrative costs and enhance employee productivity.
Printing or emailing of non- confidential staff announcements or meetings schedule could be eliminated and the message disseminated in a few clicks, saving time and admin resources in an eco- friendly way.

Create a new stream of revenue. A digital signage network allows hotels to sell screen- advertising space and run ads for collateral or nearby businesses their guests might be interested in.
– promote your hotel’s image as a future- looking brand technologically and aesthetically.
– attract even more of your audience’s attention. Dynamic creative obtain 24% more views than a static one (i.e. poster).
Having cloud- based technology behind digital signage also implies that hotel managers don’t have to worry about backing up their data, storage or deploying a large IT team

Your hotel’s quality and functionality with  new digital signage systems will enable you to nurture your customers’ loyalty and improve overall experience and easing their accommodation while they stay with you.


Do you already have a Digital Signage set up be are in need or quality graphics for content?  Let Primer Digital Signage Solutions help you out!  We have experienced, professional graphic designer dedicated to giving your signage an impressive, eye-catching custom graphics that will engage your customers and give your products and/or specials the attention they deserve!


Primer Digital Signage Solutions has been providing Sacramento, Rancho Cordova, Folsom, Citrus Heights and El Dorado Hills with quality Digital Signage, Digital Menus and all support connected with the Digital Signage industry.

To see how we can help you improv your connection with your audience please fill out the short form to the right.


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